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The interactive nat ure of those platforms allo ws practitioners to engage and communicate with the public in real-time, and tailor their clients' model or campaign messages to the target audience. With running a blog platforms similar to Instagram, Tumblr, WordPress, Squarespace, and different sharing websites, bloggers have emerged as skilled fashion commentators, shaping brands and having an excellent impact on what's ‘on trend’. Women in the style public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR lady Erika Bearman, have acquired copious followers on their social media sites, by offering a brand identification and a behind the scenes look into the businesses they work for. In the fashion business, mental property is not enforced as it is inside the movie trade and music business. Robert Glariston, an mental property skilled, mentioned in a trend seminar held in LA[which? For the past few years, WGSN has been a dominant s

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